Forecast parameterisation and standardisation
Client
Puxdesign - continuously growing software development businessPuxdesign are web designers through and through, with 18 successful years of continuous growth. They are able to keep up with the latest trends and, although they are on the smaller side, they are not afraid to take on large projects for multinational companies, performing at the same level as (and perhaps even above) the global competition of much larger companies. However, this also brings with it the need for data-driven forecasting that can flexibly simulate both the detailed profit and cash flow impact of different business scenarios based on the size and type of projects, as well as the time and resource investment requirements of specific roles.
Baseline
- High-level short-term planning only.
- Insufficient cost correlation assessment based on different types of planned projects.
- Lack of capacity planning of resource requirements.
- Vague identification of the profitability of the projects.
Our solution
- Untangling business processes and their impact on profit and cash flow.
- Categorizing projects, quantifying sub-processes and resources, identifying standardized patterns for forecasting.
- Creating planning tools that are directly based on scalable parameters impacting the business with the ability to create flexible plans to evaluate alternative scenarios.
- Assisting with the creation of long-term planning scenarios that consider different business developments taking into account potential impacts to P&L, resource capacity utilization and evaluating the need for investment.
Summary
- Process mapping from production to the customer
- Appropriate linkage and leveraging of available business data
- Modelling of adequate tools for strategic decision making
- Project ~110 hours
Client words
"After years of growth, we reached a point where, as a small business, we needed to change our approach to planning in order to maintain the quality of service we deliver and the satisfaction of our existing customers, as well as successfully pursuing new projects and customers with the same quality. Martin has helped us to look at our processes and activities from a different perspective, which has helped us to identify inefficiencies and bottlenecks, but also to validate what we do well. At the same time, he was able to translate all this and seemingly non-financial information into a flexible planning model. All of this has helped us to make tactical and strategic decisions."Standardization of reporting with project management integration
External financial management and appropriate interpretation of business data
Forecast parameterisation and standardisation
Customer and product profitability identification and forecasting
Developing an eCommerce business case simulator
Identifying the cost of the product and the correct pricing
Identification of the profitability of products and distribution channels
Martin Klen Business consulting
Introduction
Offering 20+ years experience in various business analysis and financial management roles from big multinational companies and and mid-size local companies as well. Strong focus on business partnering and on implementation, standardization and centralization of (not only) finance processes according to the business needs.
Key competences
- Business processes analysis
- KPI identification
- Forecasts and financial projections modelling
- Reporting tools design and recommendations
- Business data interpretation
- Decision making support